An inspiring story of two best friends with a passion to create sustainable cruelty-free vegan beauty products.

July 27 23:33 2021

It started out as two best friends out for a midweek jog. Belinda Robinson and Felecia Tappenden were both discussing their thyroid issues, and mentioned their eyelashes were falling out after having extensions. After having a reaction to a serum containing nasty ingredients the duo decided to make their own and Long Lashes was born.

In 2017, wIth $20,000 raised from a kickstarter campaign, the business partners were able to fund the first batch of stock to launch the business. After only six months the pair had reached over six figures.  Fast forward to today and CanGro has a million dollar plus business. With success already in Australia, the brand is already accessible in the United States, the United Kingdom, Germany, and China. And, has established distributors in Hong Kong, New Zealand, and Scandinavia, with more nations to follow in the months ahead.

Now, their products are blowing up the beauty market locally and worldwide, promising to repair and strengthen lashes, leaving anyone with longer and fuller-looking lashes in just 4 to 8 weeks.  Belinda and Felecia recognised that substances put on the skin may have biological and technological effects on body wellness, so they needed their products to be vegan, hormone free, cruelty free and gluten free. “Other serums can cause red itch eyes or dark circles even changing eye colour”, said Belinda, “and we wanted a safe effective alternative.”

Despite Long Lashes success, it has not been a straight line. The recent pandemic has tested small businesses around Australia, but Belinda and Felecia have seen a spike in online orders as people want to feel good about themselves and salons selling products as their only income stream. As well as not being able to go to their usual beauty salon.

The duo have undoubtedly struck a chord with Australian women and have grown the product range substantially across brows, lashes, skin, hair and collagen. all products are based on actual innovation combined with cutting-edge research that have been scientifically researched with ingredients that are both safe and effective.

Belinda and Felecia are described by peers as innovative, creative, ethical and hard-working. Not only are Belinda and Felecia making a name for themselves as up-and-coming cosmetic industry businesswomen, but they’re also raising their children along the way.  

Interested parties can find more information about Renosell at

About CanGro

CanGro is a proudly Australian cosmetic company owned by Belinda Robinson and Felecia Tappenden. CanGro’s products include Long Lashes, Bold Brows eyebrow enhancer, Hero Hair growth serum, Hero Hair Booster and Beauty Bod collagen. All products are Australian Made, Vegan and free of any nasty ingredients.

Media Contact
Company Name: CanGro
Contact Person: Felecia Tappenden
Email: Send Email
Phone: +61404497498
Country: Australia