The Ins and Outs of Brand Messaging: What It Is and How NAOSSOFT Gets It Done

February 28 17:38 2022
Brand messaging not only adds revenue to your business, but establishes it as a pillar of the community. Whether you’re trying to establish your brand messaging or starting completely from scratch, there are several elements of brand messaging that savvy business owners should familiarize themselves with. NAOSSOFT can easily incorporate these elements into their business model.

Whether you realize it or not, your business is always being watched by the public eye. Constantly promoting your services, values, and company overall is thus paramount to your brand’s success. The process of communicating to your target audience about your products and services through verbal and nonverbal messaging is known as brand messaging. The ideal brand message effectively communicates who you are, what you do, and how you’re different from others. Without brand messaging, it could be much harder and take your business much longer to reach its goals. That’s why nailing that first impression with your customers—establishing value and recognition—is crucial. 

Components of brand messaging 

Brand messaging is composed of two main types of communication: internal brand messaging and external brand messaging. Internal messaging includes components that set your brand apart from others. External brand messaging—which is what most people tend to think of when they think of brand messaging—includes your business’ communication with your audience. Both of these types of messaging help establish the tone and personality of your business. The tone and personality will vary widely among different industries: for example, you might be in search of a more formal tone if you’re looking to sell medical supplies, but you may want to use a more “fun” tone for selling toys. The following components help break down brand messaging in a more digestible way. 

Mission and vision

The question of the mission is simple: why do you do what you do? The answer may be a bit more complicated. Ask yourself, why does this business exist? Establish a mission statement that resonates with your target audience. When it comes to your mission statement, you’ll want to craft it as carefully as possible, so that every word means something. Your vision statement should be similarly impactful. This statement gives your audience an idea of where the business is headed in the future. A clear goal will strengthen your mission statement and further develop the purpose of your business. After all, when your employees and your audience understand why your business exists and where it’s going, they will come to understand its value and spend their time, money, and efforts to support it. 


Values establish what your company believes in. These are guideposts that will establish how you do business and the specific path your company is on. Your values will be a particular help to your employees and guide them to help form the basis of your everyday messaging. Always stay true to your values, so that they remain timeless and resonate with more people. 

Positioning statement and value propositions 

Similarly to your mission statement, your positioning statement asks important questions to help establish communication to your audience. The difference is, instead of asking “why” your business exists, the positioning statement asks “what” you do, “who” you do it for (and with), and “how” you do or plan on doing it. Because a large number of people will see your positioning statement, it is vital to getting your audience to understand your industry, your promise, and the evidence that you will deliver on that promise. The ideal brand message will always circle back to your positioning statement. 

Similarly to the positioning statement, value propositions will alert your target audience as to what you can do for your customers. Value propositions are different in that they directly define the specific value of your business. Simply put, these statements define what you can do for your customers. 


Differentiators are precisely what they sound like: they are what differentiates your business from its competitors. Do a lot of research on your competitors, especially those in the same region as you. What makes you different from your competitors? More importantly, how are you superior? What about your audience, quality, price point, or service will make people want to choose your business? Identify which of these elements are important to your target audience, and establish these elements as differentiators that will work in your favor. Be sure to communicate these differentiators throughout your marketing materials so that you can quickly and efficiently communicate dominance within your field.  


When it comes to branding, how you deliver your message is just as important as what you say. This is where your voice comes in. Your voice is one of the most effective ways to convey your brand’s personality. Whether you want to be professional, casual, funny, or passionate, decide what voice to use and be sure to use it consistently, so that customers will start to recognize and emotionally connect with your brand. 

Slogan and elevator pitch

One of the most important elements of brand messaging is your slogan (or tagline). Your goal is to create a lasting impact with just a few words. Depending on your brand’s personality, your slogan or tagline can accomplish a lot of things at once, but the most important thing is to create memorability. Be sure to keep your slogan short and sweet. 

Your elevator pitch works similarly to a slogan in that it’s a way to describe the totality of your business in as few words as possible. The term “elevator pitch” is an old-fashioned one that imagines you in an elevator with a potential client or investor: in those few moments that you have with them, what do you say to them about your brand? An elevator pitch tends to be more specific than a slogan, but the idea is the same: use a few words to create a positive, lasting impression. 

Creating a brand message that resonates 

Business owners need to start brand messaging as soon as they know their target audience. Campaigns, images, and posts will help drive your brand home for any audience that stumbles upon it. Brand messaging can be a challenging process, but is proven to be extremely effective and thus will always be worth it. 

Brand messaging is the essence of how your business communicates with the community, whether or not all of them are the target audience. People tend to gravitate towards their emotions, rather than logic and facts. For these reasons, the power of effective brand messaging is always to be utilized and never to be underestimated. 

About NAOSSOFT Digital Marketing 

It almost goes without saying that today, a business without a digital marketing strategy is a business in trouble. NAOSSOFT is the savvy business owner’s choice for effective, results-oriented brand messaging. NAOSSOFT’s professionals identify, design, and implement innovative, high-value web technology solutions. NAOSSOFT is dedicated to creating modern, streamlined, and intuitive websites for ambitious and passionate business owners around the globe. But why stop there? Other companies may make a website and call it a day, but NAOSSFT in it for the long haul: the professionals at NAOSSOFT are as committed to the client’s success as they are their own. One of the many ways they seek to empower their clients is through powerful and intuitive digital marketing services. 

NAOSSFT has a variety of digital marketing plans to suit the needs of any business. Whether a business is starting from square one or needs help growing its foundation, the marketing team at NAOSSOFT is here to help businesses thrive. NAOSSOFT creates ads that will announce client brands to the world and drive revenue. NAOSSOFT uses its knowledge of social media marketing and digital trends to determine the best course of action for its clients. Whether through Google, Facebook, Twitter, Instagram, or a combination of platforms, your success is a reflection of our business, so we dedicate ourselves to that success. Unlike other marketing firms, we provide a diverse marketing portfolio that includes advertising on popular podcasts, press releases, and more. Tell us a little bit about your business, and we’ll take it from there!

Media Contact
Company Name: NAOSSOFT
Contact Person: Phanel Petit
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Phone: 1-813-563-2056
Address:66 West Flagler Street – Suite 900 #2959
City: Miami
State: Fl
Country: United States