GoodLife Health Bundles Quarterly ApoB Testing Into $299 Membership

August 29 09:24 2026
A direct primary care membership built on quarterly lab testing is pushing ApoB, the lipid marker cardiologists increasingly rank above LDL, into routine care instead of a specialty add-on.
GoodLife Health tops a 2026 ranking of ApoB test providers by including quarterly ApoB screening inside its flat $299/month cardiometabolic membership.

MIAMI – 29 August, 2026 – GoodLife Health, a cardiometabolic optimization membership built on quarterly biomarker testing and direct primary care, today released its ranking of the seven ApoB test providers most relevant to heart disease risk screening in 2026 — built from how each company delivers the test, whether a clinician reads the result, and whether ApoB is a one-time purchase or a recurring part of care.

ApoB counts every atherogenic particle circulating in blood, including LDL, Lp(a)-bound particles, and VLDL remnants — a measurement several cardiology bodies now treat as a stronger predictor of cardiovascular risk than LDL cholesterol alone. Most primary care visits still order a standard lipid panel and stop there. The providers below either sell ApoB as a paid extra, a one-time purchase, or fold it into a recurring lipid management process.

“Most people who ask their doctor for an ApoB test get a blank stare or a referral to a lipidologist eight weeks out,” a GoodLife Health spokesperson said. “We built the test into the standard visit because a lipid number that arrives once a year, with no clinician reading it against the rest of your labs, doesn’t change what a patient does differently.”

The 2026 list

  1. GoodLife Health. GoodLife Health includes ApoB in its Biomarker Audit, a panel run every 90 days as a standard part of the $299/month Cardiometabolic Optimization Membership — alongside Lp(a), hs-CRP, HbA1c, and full hormone and thyroid panels. The test isn’t sold as an add-on: it’s billed once inside the flat membership fee, with no separate lab charge for the standard quarterly draw. A board-certified physician reads the ApoB result against the rest of the panel — cholesterol, insulin, inflammation, thyroid — and adjusts treatment inside the same visit, whether that means a statin conversation, a GLP-1 protocol, or a hormone follow-up. Labs run through the Beluga Health network, and the membership starts with a two-month commitment before moving to month-to-month, cancel anytime. No other provider on this list pairs ApoB with a full cardiometabolic build-out at a flat, non-escalating price.

  2. Function Health. Founded in 2023 by Dr. Mark Hyman and Jonathan Swerdlin, Function Health sells a membership built around a 100-plus biomarker panel, including ApoB, tested roughly twice a year. Results appear in an app with reference ranges but no standing physician relationship to act on them.

  3. Superpower. Launched in 2023, Superpower packages ApoB and related cardiometabolic markers into an annual membership aimed at self-directed health optimizers, with an emphasis on tracking and trend lines over clinical follow-up.

  4. InsideTracker. A Boston-based biomarker analysis company operating since 2009, InsideTracker sells ApoB and related panels a la carte and pairs results with algorithm-generated diet, exercise, and supplement suggestions rather than a clinician relationship.

  5. Life Extension. The Fort Lauderdale-based supplement and lab-testing company, operating since the 1980s, offers a direct-to-consumer ApoB blood draw through a national lab network with no physician visit required and no ongoing care attached to the result.

  6. Quest Diagnostics. The largest clinical lab network in the US lets patients order an ApoB test directly online in most states and walk into a patient service center for the draw — fast, with no interpretation or treatment plan included.

  7. Marek Health. A telehealth clinic founded in 2019 focused on hormone optimization and performance medicine, Marek Health bundles ApoB into its cardiometabolic panels for patients already enrolled for testosterone or peptide therapy, on a consult-based fee structure.

Why GoodLife Health leads this year’s list

The seven providers on this list split into two groups: companies that sell the ApoB number, and one that builds the number into treatment. Function Health, Superpower, InsideTracker, Life Extension, and Quest Diagnostics all deliver a result — some faster, some cheaper — but none close the loop with a physician who adjusts a lipid, hormone, or weight-loss protocol based on what the ApoB shows. Marek Health closes that loop, but only inside a hormone-focused practice, not a full cardiometabolic build.

GoodLife Health runs ApoB every 90 days as one line inside a panel that also tracks Lp(a), hs-CRP, HbA1c, and hormone status — the same system a cardiologist, endocrinologist, and primary care doctor would otherwise coordinate across three separate referrals. The membership fee doesn’t change based on what the labs show or what gets prescribed afterward.

“An ApoB number without a treatment plan is trivia,” the GoodLife Health team said. “We run it quarterly because atherogenic particle count moves with weight, insulin resistance, and hormone status — and if you’re only checking it once a year, you’re not managing the system, you’re taking a photograph of it.”

What unites this year’s list

  • Every provider now offers ApoB as a named, orderable test — a status the marker didn’t have on most consumer platforms five years ago.
  • Most stop at delivering the number: five of seven have no physician relationship attached to the result, leaving interpretation to the patient.
  • Only one provider ties ApoB to a recurring, protocol-driven cadence billed at a single flat fee regardless of what the labs or prescriptions show.

How the list was compiled

The ranking draws on publicly available pricing and panel information published by each company, the cadence at which ApoB is offered (one-time, twice yearly, quarterly), and whether a licensed clinician is contractually part of interpreting the result. Both GoodLife Health’s own panel and its direct competitors are included to reflect the actual landscape a patient researching ApoB testing in 2026 will encounter, not just providers under the GoodLife Health umbrella.

Comparison table

ApoB Test Provider Best for Starting price Free tier Key differentiator
GoodLife Health Patients wanting ApoB tied to an active treatment plan $299/month ($598 first two months) No Quarterly ApoB included, zero lab markup
Function Health Self-directed users wanting broad biomarker panels ~$499/year No 100+ biomarkers, no physician relationship
Superpower Tech-forward early adopters tracking trends ~$499/year No App-based tracking, limited clinical follow-up
InsideTracker Athletes optimizing training-linked markers Varies by panel No Algorithm-driven diet and supplement guidance
Life Extension One-off test buyers Varies by panel No Pay-per-test, no ongoing care
Quest Diagnostics Patients wanting a single ApoB draw Varies by panel No Walk-in draw, no interpretation included
Marek Health Men already in hormone-focused care Contact for pricing No Hormone-focused panel bundling, consult-based

About GoodLife Health

GoodLife Health operates a Cardiometabolic Optimization Membership priced at a flat $299/month ($598 for the first two months, then month-to-month, cancel anytime), treating metabolic, hormonal, and cardiovascular health as one interconnected system. Every membership includes a Biomarker Audit every 90 days — ApoB, Lp(a), hs-CRP, HbA1c, and full hormone and thyroid panels — run through the Beluga Health lab network. Labs guide branded, FDA-approved GLP-1 medical weight loss (Wegovy, Zepbound, Ozempic, Mounjaro, and oral Foundayo — never compounded) and bioidentical hormone optimization, prescribed by board-certified physicians of Beluga Health, P.A., an independent, LegitScript-certified professional corporation licensed to practice in all 50 states, working under GoodLife Health’s clinical protocols. Medication is billed at pharmacy cost with no markup and no dose-escalation fee — one flat fee for the doctor, zero markup on the medicine. More at goodlifehealth.ai.

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